As we reach the end of 2014, you’d think we’d be past this. But no, apparently not.
Recently, I found myself metaphorically banging the table when I began reading an interesting article on the website of a local newspaper, only to presented with the following phrase:
“For the Full Story, see tomorrow’s newspaper.”
Now, what do you think happened, seeing as I live maybe a good distance away from the nearest shop selling that paper, but close enough to be of interest to advertisers?
Did I think ‘this is a great story, I must jump in my car, drive 10 miles in the hope the two copies of the paper the newsagent gets in every day won’t have gone?’ or I did flip over to Google News and search for the story there?
And I’m pretty certain that I wasn’t alone in doing the latter, rather than the former. And when I did…
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