Seis anos separam os anúncios Border (Fevereiro de 2011) e Equality (Fevereiro de 2017). Uma distância apreciável em termos de publicidade. Duas marcas de topo: a Coca-Cola e a Nike; uma mesma agência de topo, a Wieden + Kennedy.
Comecemos pelo anúncio mais recente.
“Nike has a long history of speaking up for causes that reflect its values. That continues today with the launch of EQUALITY, in which Nike encourages people to take the fairness and respect they see in sport and translate them off the field.
EQUALITY is centered on using Nike’s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example with its recently announced partnerships with world-class organizations dedicated to advancing this work.
A new film, simply titled “Equality,” anchors these values in the power of sport. The film, directed by Melina Matsoukas, features…
Ver o post original 732 mais palavras