The Milkman

Iconic Photos

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Keep Calm and Carry On, proclaimed the poster which is now overused and overparodied. Ironically, the poster was never used — the campaign was abandoned just as the Second World War began. Instead, various photos taken during the war, of ordinary people ‘carrying on’ conveyed the same message.

Most famous of these photos was Fred Morley’s milkman, who was seen doing his rounds, even as the Blitz reduced the apartments of his erstwhile customers into rubble. The day was October 9th 1940 — the 32nd straight day of bombing raids on Britain. The Nazi invasion plans had been thwarted, as the weather conditions deteriorated into winter conditions, making massive aerial campaigns harder to sustain. The Luftwaffe had just switched its main effort into night-time attacks, which became their official policy just two days prior on 7th October. Although not as serious as in a raid two months later,  St Paul’s…

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